Pay per click (PPC) advertising is advertising on search engines where you pay for every click that your ad receives. Every time your ad receives a click, a visitor comes to your website. How you get that click is by bidding on targeted keywords. You decide what the max amount is that you are willing to spend per click and set your max bid. You often do not actually pay that per click, but you pay an average click price – depending on several factors –...

Why is ranking on search engines so important? Because without them, your website is nearly invisible. 30 years ago, people went to the phone book to find “you”. Today, things are different. People go to the internet, pull up Google, type in a keyword.At that point, they look through the results and make a decision to check out a business, or not to. Are you there? Did they find you? Hope so! What Goes Into Search Engine Optimization (SEO)? Everything....

If your business is retail focused, lead gen focused, membership focused or community focused – you should have an email strategy. Email solutions range in complexity. Depending on your business and end goal, the solution and strategy will vary. How can an email strategy help my business? If your business is retail focused: Chances are you are collecting your customer’s email addresses when the make online purchases. If your business isn’t online,...

What is social media? Social media, at the most elemental level, is interactive web based communities where people, brands and businesses all interact with each other. Why do I need a social media presence? As a brand, listening to your customers when they are talking about you online is key for many reasons. Are they talking about what a great brand you are? Are they talking about how they have had issues with your brand? Either way, you should be interacting with...

With all of the different internet marketing options open to you, which option offers the widest reach for your brand? If you are looking for thousands, or millions, of eyes to see your ad all across the internet, Display marketing may be right for you. There are several options out there on a variety of pricing models – pay per click and the more traditional pay per thousand impression. What’s right for your brand? If you are looking for a campaign...

What is Website Analytics? Understanding your website traffic is an essential part of internet marketing. Utilizing a web analytics tool, such as Google Analytics, will help you optimize the effectiveness of your website. Having a website is more that compelling imagery and having your business on the internet. Your website should be easily navigable for your consumers. When people arrive at your website, do they stay and read on? Do they view only one page?...

Imagine being able to market directly to consumers that have already shown an interest in your brand. People that have already visited your website, but have not yet converted into a sale, or a lead. Staying in front of that consumer leaves your brand and your message fresh in the consumer’s mind as they are comparing other brands. With remarketing, you are able to do just that. There are several options with remarketing, or retargeting. The most common and...